Three VPs Named At Hallmark Cards Cards here has reorganized its North American personal communications business and, as a result, has announced the creation of three major positions. The company has named Robert Firnhaber vice president of retail development. In his new position, Firnhaber directs a geographically consolidated field sales force, newly centralized retail support center, new logistics organization and five retail focus teams. He was president of the Hallmark brand. Steve ...

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