Boston Beer Appoints Four Co. here has appointed four executives to top sales positions. The brewer of Sam Adams has named John Geist national sales manager; Phil Joffray to the new position of executive director of business development; Brian Cole director of national off-premise accounts; and George Ward division manager for the Central region. Ward succeeds Geist as the manager of the Central region. He was most recently regional manager for Wisconsin and Illinois. Heineken Names ...

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