Vons Names Grocery Director Lee has been appointed director of grocery at Vons Cos. here. It is a new position. Reporting to Gary Rocheleau, group vice president for nonperishables, Lee is responsible for managing all grocery division categories. A 20-year Vons veteran, he most recently served as senior category manager of grocery, deli, dairy and frozen foods. Roche Adds Category Director WELLESLEY HILLS, Mass. -- Gary Pfeil has been named director of category management at Roche Bros. ...

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