CHICAGO -- Retailers are now in the driver's seat when it comes to controlling the front end of the store, according to an official with a leading confection manufacturer. "Retailers across the country have discovered that when it comes to putting items on the front end of the display, they can be specific on what they want to put up there," said Ken Friedlander, area marketing manager for the American Chicle division of Warner-Lambert Co., Morris Plains, N.J. Friedlander spoke here at the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.