ROCHESTER, N.Y. -- Putting the spotlight, literally, on fresh food products increases sales, said a store design expert who helped create the lighting effects at Wegmans Food Markets here. Additionally, supermarkets ought to tone down the bright flat lighting provided by fluorescent tubes in their stores' ceilings, said the expert, Terry Roberts, president of Merchandising by Design Inc., also here. Roberts talked about the latest trends using lights to merchandise fresh food during a ...

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