With more eye care products now on the market, supermarkets are facing a merchandising challenge. Allocating space for a growing category of eye care products is difficult in grocery retailing, said nonfood executives. It becomes even more tricky with products that carry high retails, turn slowly and yield narrower margins. "If I tried to carry everything that doctors prescribed, I probably would need a 4-foot section of three shelves [in eye care]," said Charles Page, health and beauty ...

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