NORWALK, Conn. -- Wayne Locurto wants to yank brand marketers out of their high-backed desk chairs and force them to stand and face their own products in the supermarket aisle. "We try to do our pitches in stores whenever possible," said the president and chief executive officer of Actmedia, the nation's largest in-store advertising company. Most of the time, he observed, "you can't get them out of their offices." On rare occasions when he can persuade marketers to take an unblinking look ...
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