All's fair in love and coffee. At least, it's starting to look that way in supermarkets. Increasingly, retailers are carrying Fair Trade-certified products, chiefly coffee. Many of these retailers said these variations bring in greater sales than their traditional consumer packaged goods counterparts. Stormans, a two-unit operator in Olympia, Wash., has been selling Fair Trade coffee provided by Equal Exchange, a Canton, Mass.-based worker-owned cooperative, since 1994. "It is by far the ...

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