With national attention focused in recent months on movie ratings, and especially on the marketing of violent fare to children, consumers may be growing more receptive to family-friendly versions of films. Two recently publicized programs, similar in aim but unrelated, seem designed to test this premise. The first is a studio undertaking; the second is an independent venture by a video retailer. One project, from New Line Home Video, Los Angeles, adds three sell-through titles edited for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.