Family Circle believes it has hit on a winning formula for its Sample This in-store demo promotion.
ar the magazine decided to focus on a single supermarket chain in the Northeast, 180-unit ShopRite.
Sample This has run twice already this year, most recently on Aug. 6, when 15 brand marketers participated. Two more dates are planned for November and December at ShopRite, says Elizabeth Goulian, director of merchandising services at Family Circle.
Family Circle, which claims circulation ...
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