DETROIT -- Having just completed rolling out an electronic frequent shopper program to 95 Farmer Jack stores, the Michigan division of Montvale, N.J.-based A&P will test several initiatives to drive sales and shopper loyalty. Called the Farmer Jack Bonus Savings Club, the card-based program awards shoppers electronic discounts at the point of sale. More than 1,000 items are featured in the program, according to Craig Sturken, vice president of the Michigan group, Farmer Jack. This week ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.