The much anticipated rollout of potato chips made with Olean has been well-received, and retailers are hoping that this alternative to fat will revitalize the snack category. Olean, the brand name for olestra, is being hailed by some as the biggest product innovation since NutraSweet artificial sweetener. Some of the largest supermarket chains in the country, including Kroger Co., Safeway, Ralphs Grocery Co. and Jewel Osco, have even run full-page ads at their own expense announcing the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.