CHICAGO -- Brand marketers should assign account planning responsibilities to a freestanding trade marketing group and create cross-functional teams to work with major accounts. "This is becoming the price of admission to become a favored supplier," said Al Whitteman, managing director of Ryan Management Group, Westport, Conn. Whitteman discussed account planning and budgeting at a conference here titled "Co-Marketing With Today's Power Retailers," hosted by The Marketing Institute, a ...
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