CHICAGO -- Brand marketers should assign account planning responsibilities to a freestanding trade marketing group and create cross-functional teams to work with major accounts. "This is becoming the price of admission to become a favored supplier," said Al Whitteman, managing director of Ryan Management Group, Westport, Conn. Whitteman discussed account planning and budgeting at a conference here titled "Co-Marketing With Today's Power Retailers," hosted by The Marketing Institute, a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.