ST. LOUIS -- Beginning Jan. 1, 2000, wholesaler Spartan Stores, Grand Rapids, Mich., will use an e-mail system to communicate information on new items, special promotions and other marketing materials it currently distributes to retailers on paper. The system is expected to reduce the time necessary to communicate information and save the wholesaler time and money in printing marketing materials. Consistency of information was also a driving factor to move forward with the system, which the ...
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