Value pricing is the greeting card industry's response to escalating retails. Retailers say it has somewhat helped to ease the squeeze put on shoppers' pocketbooks. The supermarket industry generally considers value-priced greeting cards as those cards priced under $1. However, suppliers have gone to specially marked multipacks; cards sold with an added incentive, such as free cellophane tape; the addition of a value-priced tier to the general offerings; and lower-priced cards merchandised ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.