HOUSTON -- Fiesta Mart here is aiming to make its hot deli a destination spot by tailoring its product mix to individual neighborhoods and by touting family-size meals. Until now, snack-type foods such as tacos and burritos and a limited selection of individual meals with an Hispanic accent have made up the bulk of hot food sales, and have represented primarily impulse buys, said John Eagleson, hot deli supervisor for the 18-unit chain. "I'd say 90% of sales from our hot delis are impulse, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.