HOUSTON - Fiesta Mart here tested a new in-store media tool in one unit here, and is contemplating a chainwide rollout. The test involved Shelf-Ads from P.O.P. Broadcasting Co., also here. ShelfAds are 3+-by-9-inch wireless ad displays that attach to the shelf and feature a high-resolution television screen with sound. They can be programmed for four 10-second spots or two 15-second ads, which are activated by infrared sensors when a person stops in front of the display. About 12 ShelfAds ...

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