Wild Oats Markets, Boulder, Colo., said it plans to reduce its 13 trade names to seven by the end of the year. Mike Gilliland, chief executive officer, in a conference call with securities analysts, said the name reduction is one of several initiatives intended to boost same-store sales, which declined 2% during the first quarter ended April 1. The other initiatives include acquiring or relocating 20 stores this year and another 30 in 2001, expanding store size and offerings and launching ad ...

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