though I know they don't like to refer to themselves as fast food, effectively, that's what it is. It might be quality fast food, but it's $40 a family, per night. You can go into an Albertson's or a Ukrop's and spend $40 if you wanted to. You can also walk out with a nice meal for a family of four for about $15 at Ukrop's. he lion's share of the meal solutions market is the perceived quality differential. No matter how good the quality is, people perceive the quality to be bad. They assume ...
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