Stomach remedies are the hottest category in HBC. The factors combining to grow the over-the-counter stomach remedies category include Americans' growing expectation for more and better OTC medicines, slicker marketing programs, rises in prescription co-pays, some recent help from Congress, and of course the popularity of Procter & Gamble's Prilosec OTC. The "Antacid Tablets" category has lately showed some of the strongest growth numbers in all health and beauty care, according to ...
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