LONG BEACH, Calif. -- Mass Connections and In-Store Broadcasting Network said they're planning a nationwide rollout of a program that combines point-of-sale audio announcements with in-store sampling after a successful test in the Midwest. Mass Connections is an in-store marketing and promotions company based in Cerritos, Calif. IBN, Salt Lake City, provides music, content and advertising to grocery and drug stores. Starting in April, 13,000 stores, most of them grocery, will broadcast ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.