If you want someone to try your product, give it away. That was the thinking behind the Publix Brand Challenge, a regional promotion where shoppers who bought certain national brands received the private-label equivalent for free. The goal was to let consumers compare Publix store brands side by side with national brands, said Maria Brous, spokeswoman for Lakeland, Fla.-based Publix Super Markets. "We're saying, 'Here, you be the judge,'" Brous told SN. The Publix promotion is among a ...

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