Despite the lower prices and larger packs of products for babies that other channels of trade can offer consumers, the one-stop-shop positioning of the traditional supermarket continues to give birth to new promotional possibilities. And, while new parents of today's world face far different challenges than those of yesteryear, supermarkets are in a good position to appeal to these shoppers, not only through their convenient location, but also through the level of trust they can infuse into ...

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