More and more, Coke isn't the real thing anymore. Nor are Pepsi, Sprite and other mainstream sodas. Recent reports that sales of cola and other sweetened carbonated soft drinks had dropped for the first time in 20 years marked a watershed moment for the category. Supermarket retailers have been adjusting to the shift for years. Niemann Foods, Quincy, Ill., is promoting more energy drinks, waters, teas and "better for you" quaffs in addition to Pepsi and Coke. "We still have colas on large ...

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