LANDOVER, Md. -- When they try it, they like it. That's what Giant Food here is finding with its line of health-oriented prepared foods. As with all the items in its Eat for Health line of low-fat or low-sodium products, Giant this summer sampled its newest addition, health-oriented coleslaw, without fanfare about the product's good-for-you profile. "People usually think a product that's promoted as low-fat or low-sodium won't be tasty, but they can be won over with sampling," said Chris ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.