Flavored milk offers a clear, recent example of the influence packaging plays on children's product preference and selection. When dairies began to transition their single-serve milk lines from gable cartons to plastic bottles several years ago, the category began showing signs of a revival. More recently, new lines of flavored milk, single-serve milkshakes and even carbonated milk packaged with colorful, kid-targeted graphics have become a growth engine of the dairy industry. Sales of ...

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