OKLAHOMA CITY -- Fleming Cos. here said it anticipates making a stronger effort to recruit new retail customers now that it has implemented its Fleming Flexible Marketing Plan among almost half its customers. According to Shane Boyd, media relations manager, "As our marketing efforts have been focused on training customers to implement the plan, we haven't utilized the plan as fully as possible as a marketing tool to sign up new customers. "We're now taking steps to do more 'prospecting.' " ...
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