OKLAHOMA CITY -- Fleming Cos. here said it anticipates making a stronger effort to recruit new retail customers now that it has implemented its Fleming Flexible Marketing Plan among almost half its customers.
According to Shane Boyd, media relations manager, "As our marketing efforts have been focused on training customers to implement the plan, we haven't utilized the plan as fully as possible as a marketing tool to sign up new customers. "We're now taking steps to do more 'prospecting.' " Boyd made his remarks to SN in detailing Fleming's statements in its third-quarter financial report that sales were lower due to normal attrition "combined with losses from consolidations" and other factors. He said attrition was the main factor in Fleming's 6% sales drop during the quarter, "but some customers may also have chosen this opportunity to make a change in their source of supply, and while that was only a nominal part of the total drop, our efforts to replace those customers may have been slowed by our training and implementation of the FFMP."