In 1971, when General Foods licensed "The Flintstones" cartoon characters to appear on Post Fruity and Cocoa Pebbles brand cereals, it was a novel tactic. But it was one that company executives felt was justified, says Pat Browne, spokeswoman for General Foods USA, a division of Kraft General Foods, White Plains, N.Y. n fact, "The Flintstones" cartoon is the longest-running television show in history, having been on the air continuously since 1960 when it was created by Hanna-Barbera ...

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