NEWARK, Del. -- Four years ago, the Produce Marketing Association's floral division reorganized to become the PMA floral council. Now, floral is making a bigger statement at the retail level and at PMA's annual Fresh Summit International Convention and Exposition. "Floral came about in PMA because the produce executives at the retail level back in the '70s, which was when floral really started to emerge, were really ahead of their time," said Bryan Silbermann, PMA's president. "The produce ...

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