SALT LAKE CITY (FNS) - Floral vendors have a better chance of growing if they know what goals a retailer has, what competition they face in their market and then introducing them to products that satisfy an unmet need, according to veterans of the floral industry. Sales reps should visit stores before meeting with retail buyers to "see where your product line could fit" into and complement the retailer's merchandising direction, noted one expert, who formerly worked on the retail side of ...

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