COMMACK, N.Y. -- When King Kullen Grocery Co. picked floral to set the tone at a new store here, it left nothing to chance. As a result, the department is smack in front of customers as they enter; stuffed with upscale gift items, such as collectible dolls and hand-dipped beeswax candles; and staffed by a crew of knowledgeable associates to help customers with their selections. The new section here also marks the first time at the 48-unit, Westbury, N.Y., chain that floral has branched out ...

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