LAKELAND, Fla. -- The Florida Department of Citrus is refocusing its retailer marketing promotion, the Florida Citrus Section, for the program's sophomore season. The program, which groups together all sizes and varieties of Florida citrus fruit in a separate section in the produce department, proved very successful when it debuted last season, according to officials of the department. The 4,000 supermarkets that participated saw their yearly citrus sales increase an average of 20%, ...
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