CHICAGO -- Analyzing the nuggets of customer data stored in loyalty marketing databases is enabling smaller retailers to plan more effective promotions, as well as meet customers' needs. For instance, some retailers use data indicating when their best customers shop to make labor-scheduling decisions. "Customer data compiled through a frequent-shopper card lets small retailers leverage the playing field to better compete [with larger chains] in the industry," said Albert Lees Jr., chairman ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.