CHICAGO -- Meal solutions were top of mind at the Food Marketing Institute's annual Show and Exhibition here, with major Center Store manufacturers showcasing their latest retailing concepts. Kraft Foods, Northfield, Ill., for example, kicked off its "Kraft Plus" umbrella program, which includes an expanded co-marketing strategy that uses Kraft brands and a retailer's noncompetitive categories to create meal solutions in Center Store. "We are developing meal solution-oriented merchandising ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.