SCOTTSDALE, Ariz. -- Supermarkets have the biggest asset of any retailer but need to do more to protect it. That asset is a strong bond with the customer, who visits the same store location frequently. But research conducted by the American Greetings Research Council (AGRC) found supermarket retailers need to invest more in these consumer relationships. Among the findings were that frequent shopper programs don't have much impact on consumer loyalty. The research was unveiled here in the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.