BOCA RATON, Fla. -- Exhibiting a little more passion about food can take distributors a long way toward energizing sales. That's the message delivered last week by Jeff Noddle, president and chief operating officer of Supervalu, Minneapolis, at the Food Marketing Institute's Midwinter Executive Conference here. Noddle urged industry colleagues to rethink priorities and redirect energies to building retail excitement. "Are we really selling the excitement of cooking and eating, the ...

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