MIAMI BEACH, Fla. -- Supermarkets can no longer compete on price alone and must develop a brand image that connects emotionally with consumers and communicates that the store provides effective solutions for time-starved shoppers, according to a report issued at the Food Marketing Institute Supermarket Advertising/Marketing Executive Conference here last month. organization. Retailers also need to incorporate their brand image throughout their stores "to create a distinct look, feel and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.