CHICAGO - Lawsuits against private-label products could become irrelevant to retailers if they succeed in giving their store brands a distinctive image. While seven intellectual property lawsuits have been filed against private-label health and beauty care manufacturers since December, speakers and attendees at the Food Marketing Institute show here this month said the best use of store brands is not to imitate, but to differentiate. Procter & Gamble, Cincinnati, has filed six such ...
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