As beer sales begin to heat up with the weather, retailers are focusing on merchandising strategies that will maximize sales in the category. Beer sales are up again, partially due to a strong economy, industry sources say. Moreover, the supermarket is becoming even more important as a channel for off-premise beer sales. According to Information Resources Inc., Chicago, beer sales were up 2.2% in supermarkets for the 52-week period ended Dec. 27, 1998. The supermarket industry racked up ...

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