PALM DESERT, Calif. -- Food 4 Less is leveraging its perishables and Hispanic marketing expertise to fuel fresh foods sales growth for the 133-unit retail operation. The Los Angeles-based chain, a division of Kroger Co., Cincinnati, is increasing its commitment to Hispanic customers with more in-store space devoted to this segment and new marketing programs, said Tim Mulhall, group vice president, perishables, in a presentation here. "We go to market based on the neighborhood, whether it's ...

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