LOS ANGELES -- Food 4 Less Supermarkets, La Habra, Calif., is suing Lucky Stores, Dublin, Calif., for $200 million in damages, claiming the retailer has used false and misleading advertising and anti-competitive practices based on Lucky's ongoing price-comparison ad program. The suit sheds light on southern California's supermarket price battle at a time when many operators here are fighting to lift their same-store sales comparisons out of negative territory. The suit, filed in Superior ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.