LA HABRA, Calif. -- Food 4 Less Supermarkets here is locating expanded party supply departments near snacks, beverages and deli-bakery to boost party supply sales. The adjacent departments were placed in Alpha Beta stores in Laguna Niguel and Lawndale and in a new store in Upland, late last year. "We've tried to create a really strong synergy by tying party supplies more into foods," said Larry Ishii, vice president of general merchandise purchasing. Since the new party supply areas were ...
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