HACKENSACK, N.J. -- Salov North America Corp., whose Filippo Berio brand is in a pitched battle for leadership in olive oil sales, gave its market share a boost through an account-specific promotion at Food Emporium stores in the metropolitan New York market. The promotion combined feature ads, in-store demonstrations and a recipe contest for shoppers at the 30 Food Emporium locations in the New York metro market. Food Emporium is an upscale division of A&P, Montvale, N.J. Tony ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.