MONTVALE, N.J. -- The Food Emporium division of A&P here used an Italian-themed ad featuring imported gourmet products to set sales for the Columbus Day holiday. The annual promotion is successful at building grocery sales in the upscale Food Emporium division, which operates the bulk of its stores in New York City, an A&P spokesman told SN. "We merchandised this promotion in-store in a lot of ways. We used full endcap displays in all stores with total point-of-sale materials. We ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.