SALISBURY, N.C. -- Food Lion here is among the retailers doing some "stuff" to increase its Pepsi sales this year. The chain has taken out newspaper ads and built extensive in-store displays to promote "Pepsi Stuff," a new continuity program that rewards Pepsi drinkers with free Pepsi Stuff items, including hats, T-shirts, hacky sacks, leather jackets, denim jackets and mountain bikes through "Pepsi Points" proofs-of-purchase. "We have displays in all our stores with point-of-sale ...
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