FAYETTEVILLE, Ark. -- In between recapping the previous year's performance, Wal-Mart Stores' top executives danced with a giant goldfish cracker, swigged Red Bull energy drink, and estimated how many boxes of Act II microwave popcorn would fill the Bud Walton Arena here, where this year's annual shareholders meeting took place. It was all part of promoting VPIs (volume-producing items), a jokey internal marketing contest that produces serious results on the sales floor of the Bentonville, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.