Holiday e-tailing has hit the supermarket channel in a big way this year as chains around the country are leveraging their Web sites to promote everything from private-label beef to gift certificates. Fourth-quarter Web-based retail sales will rise more than 25% this year, to about $27 billion, according to a forecast by Retail Forward, Columbus, Ohio, and many of the nation's supermarket operators seem more determined than ever to capture a slice of that business. For the first time this ...

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