Retailers picking some of the low-hanging fruit of whole health often overlook books and magazines, which are among the richest groves of potential growth for their ability to stimulate added sales beyond their own -- and give stores credibility as wellness destinations. Overlooking that opportunity is a mistake, industry veterans contend. "We're in a time when people want to take charge of their health more than ever before, and be more proactive than reactive. Knowledge is power, and ...

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