What a difference a year makes. Bird flu, unfamiliar to most Americans in 2004, suddenly became a critical issue for companies, the government and the poultry industry in 2005. So what if the highly-pathogenic form of the disease never reached the United States? From a public-relations standpoint, avian influenza was a force for the poultry industry to reckon with. The turkey and chicken industries quickly stepped up to the plate with aggressive public-awareness campaigns designed to ease ...

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