No frozen food department is an island, especially when it comes to promotions. Indeed, if you stuck today's most successful retail and wholesale philosophies for frozen food promotion under a microscope, you'd be likely to see them mutating before your eyes in reaction to changing forces both from outside the company and within. It's a brand of dynamic marketing chemistry being practiced by at least four operators -- Fleming Cos., Harris Teeter, Spartan Stores and Save Mart Supermarkets -- ...
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