No frozen food department is an island, especially when it comes to promotions. Indeed, if you stuck today's most successful retail and wholesale philosophies for frozen food promotion under a microscope, you'd be likely to see them mutating before your eyes in reaction to changing forces both from outside the company and within. It's a brand of dynamic marketing chemistry being practiced by at least four operators -- Fleming Cos., Harris Teeter, Spartan Stores and Save Mart Supermarkets -- ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.